Focused on both the finite details and the big picture, we create meaningful brand connections. We transform the identities of people, products and services, that are ordinary or have become stale, into more successful and beloved brands. 

Our services span the entire brand development process—from research through implementation—creating and reviving brands that are relevant, believable, and positioned for the future.

Founded in 1994, Brand Lab is an independently owned, full-service brand development consultancy, located in South Florida.

For over 17 years, using a high level of creative conceptualization and strategic thinking, we have collaborated with high profile brands such as American Express, Bacardi, Carnival Cruise Lines, Motorola, Novartis, Royal Caribbean and Sony, among many others.

We have also developed, nurtured and revived a multitude of brands for small and midsize companies.

Email us and let's start a brandversation: rroberts@thebrandlab.com

Our Work can be found here: